Privacy Policy

1. Introduction & Compliance

Anavya Infotech ("Anavya Infotech," "we," "us," or "our") is a digital marketing agency and website development company based in India, serving clients across India, Delhi NCR, Noida, the USA, and globally. We are committed to protecting the privacy of visitors to our website, www.anavyainfotech.com (the "Website"), and of our clients and prospective clients.

This Privacy Policy explains what information we collect, how we use and protect it, and what choices you have regarding your information. We operate in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India, and other relevant global data protection frameworks. By using our Website or submitting information to us, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of information:

• Contact and Identification Information: such as your full name, email address, phone number, and company name, when you fill out our project request form or contact us.
• Project and Business Information: details you voluntarily share about your business, project requirements, service area of interest (e.g., Web Apps & Development, AI Integrations & Automation, Growth & Technical SEO, Corporate Design & Branding), and project descriptions.
• Communication Data: records of correspondence when you email, call, or message us, including the content of those communications.
• Technical and Usage Data: such as your IP address, browser type, device information, pages visited, referring URLs, and browsing behavior on our Website, typically collected automatically through cookies and similar technologies.
• Marketing Preferences: information related to your subscription to our newsletter or updates, if you opt in.

3. How We Collect Information

• Directly from you, when you complete our "Start a Project" or contact forms, subscribe to updates, or communicate with us via email or phone.
• Automatically, through cookies, analytics tools, and similar tracking technologies when you browse our Website.
• From third parties, such as analytics or advertising partners, where applicable and permitted by law.

4. How We Use Your Information

We use the information we collect for purposes including:

• Responding to your inquiries and project requests.
• Preparing proposals, quotes, and providing our services (web development, AI integrations, SEO, branding, and related services).
• Communicating with you about your project, our services, and updates.
• Improving our Website, services, and user experience.
• Sending marketing communications, where you have opted in, and which you may unsubscribe from at any time.
• Complying with legal obligations and protecting our legal rights.
• Analyzing Website traffic and performance for internal business purposes.

5. Cookies and Tracking Technologies

Our Website may use cookies and similar tracking technologies (such as web beacons and analytics scripts) to enhance your browsing experience, understand how visitors use our Website, and support our marketing efforts. You can control or disable cookies through your browser settings; however, doing so may affect certain features of the Website.

6. Sharing of Information

We do not sell your personal information. We may share your information with:

• Service providers who assist us with hosting, analytics, email delivery, CRM management, and similar operational functions, under confidentiality obligations.
• Professional advisors, such as legal or accounting consultants, where necessary.
• Authorities, where required by law, regulation, legal process, or governmental request.
• Business transfers, in connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of that transaction.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our services, maintain business records, and comply with legal, accounting, or reporting obligations. When information is no longer needed, we take reasonable steps to delete or anonymize it.

8. Data Security

We implement reasonable technical and organizational measures designed to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal or contractual retention requirements.
• Opt out of marketing communications at any time by using the unsubscribe link or contacting us directly.
• Object to or restrict certain processing of your information, where applicable law permits.

To exercise any of these rights, please contact us using the details provided in Section 12 below.

10. Third-Party Links

Our Website may contain links to third-party websites or services, including social media platforms and partner sites. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

11. International Data Transfers

As we serve clients in India, the USA, and other regions, your information may be transferred to, stored, and processed in countries other than your own, which may have different data protection laws. Where such transfers occur, we take reasonable steps to ensure your information is treated securely and in accordance with this Privacy Policy.